Toy Industry Urges EU Action: 180 Manufacturers Demand Online Seller Safety Accountability
A coalition of 180 toy manufacturers operating in the European Union has contacted Ursula von der Leyen, President of the European Commission, urging her to use the European Product Act to establish clear accountability for all toys sold via online channels. The manufacturers argue that a responsible entity within the EU must be liable for products sold through e‑commerce platforms, closing a gap where third‑party sellers based outside the EU can evade responsibility[1].
The letter highlights concerns that unverified online sellers could bypass safety checks required under existing EU toy safety directives, potentially allowing hazardous products to reach consumers. The manufacturers note that the issue applies across toy categories, including STEM educational kits, outdoor gear, and building toys[1].
They propose that the European Product Act could be used to mandate that online sellers maintain accessible safety documentation, cooperate with market surveillance authorities, and participate in recall processes. This would align with broader EU efforts to modernise product safety frameworks for the digital age[1].
For retailers, the development underscores the need to vet not only the products but also the sellers offering them, ensuring that a verifiable EU‑based party bears responsibility for compliance. Parents buying toys online are advised to check that the seller can provide proof of conformity with EU safety rules[1].
The scale of the manufacturer coalition—180 companies representing a significant share of the EU toy industry—adds weight to the request and signals a widespread call for updated enforcement mechanisms suited to online sales[1].